The company also saw Clipchamp as an interesting acquisition target due to how it combined “the simplicity of a web app with the full computing power of a PC with graphics processing unit (GPU) acceleration,” it said. This, explains Microsoft, has allowed video to establish itself as a new type of “document” for businesses to do things like pitch an idea, explain a process or communicate with team members.

Today, more people are creating and using video, thanks to a growing set of new tools that allow anyone - even non-professionals - to quickly and easily perform advanced edits and produce quality video content. The acquisition appealed to Microsoft for a few reasons. According to Microsoft, Clipchamp is a “natural fit” to extend its existing productivity experiences in Microsoft 365 for families, schools and businesses.

On Tuesday, Microsoft announced it’s acquiring Clipchamp, a company offering web-based video creation and editing software that allows anyone to put together video presentations, promos or videos meant for social media destinations like Facebook, Instagram and YouTube. Video editing software may become the next big addition to Microsoft’s suite of productivity tools.

Video editor on microsoft